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REIMAGINING FOOD

for health and sustainability

We are a specialised consulting practice dedicated to exploring creative solutions to build a healthy, sustainable, and fair food system

About

We have almost 20 years' experience assisting governments, public agencies, businesses, and organisations to develop progressive food and nutrition policies. We believe that to build a healthy, sustainable, and fair food system, it is essential to take an integrated systems approach.

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Bounded rationality means that people make quite reasonable decisions based on the information they have. But they don't have perfect information, especially about more distant parts of the system ... Grant us the serenity to exercise our bounded rationality freely in systems that are structured appropriately, the courage to restructure the systems that aren't, and the wisdom to know the difference.

Donella Meadows